Universal Documentaries | Art Direction & Visual Identity
/ Although a well established global brand, the sub-division Universal Documentaries was relatively unknown and had no social media presence. I was therefore tasked with creating their visual identity to launch their brand into the social media universe. The challenge was to develop a standalone brand that would be recognised in their own right whilst maintaining consistency with the global brand. I defined a new logo and an overall style that encompassed the rawness and realness of the documentaries it represented.